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Our team has shown a proven ability to innovate, selling hundreds of thousands of tickets and generating millions of dollars in revenues already'. We've collaborated with certain of the world's most talented artists, filmmakers and creators to deliver online events that have been part of the latest redefinition of the livestreaming format. Over the past two years we have become genuine pioneers in the livestreaming space. Ric Salmon, CEO Driift said, 'This is an exciting new chapter for Driift. In May 2022, Dreamstage provided the platform for Driift's hugely successful global livestream for Little Mix from London's O2 Arena, facilitating sales of over 85,000 tickets worldwide, showcasing strong synergies between both businesses. As a result of the business combination and its additional investment, Deezer will become the largest shareholder of Driift.įounded in August 2020 by Ric Salmon and Brian Message of ATC Management, Driift has delivered a succession of premium quality livestreamed events for some of the world's biggest artists and performers, collaborating with multiple creative and distribution partners, and winning major awards including a BAFTA for 'Glastonbury Festival: Live at Worthy Farms' produced in cooperation with BBC Studios. Investing in both businesses in 20, Deezer remained a minority shareholder in Driift, and became a majority shareholder in Dreamstage, before the transaction.

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We have full confidence in the Driift team to deliver fantastic results.' Driift has already built an unparalleled reputation for bringing groundbreaking livestreams to music fans all over the world, and we consider that the addition of Dreamstage's tech and sales platform will take the business to the next level. Connecting artists and fans through engaging experiences is an essential part of our growth strategy, and adding livestreaming capabilities to our portfolio is a key component to deliver on this ambition.

Jeronimo Folgueira, CEO of Deezer said, 'As the home of music, this is a milestone moment for Deezer. Image Credit: Wunmi Onibudo (PRNewsfoto/Deezer,Deezer UK Limited)